Selling your photos, videos or stories can be a very easy way of earning extra cash, whether for you or a chosen charity.

The most common question we are asked when approached is ‘how much is my photo worth?’

Everyone wants to get paid the best fee for selling a photo. However it’s a near impossible question to answer without looking at your images. Even once we’ve provided an estimate your payment will depend on who uses your photos, how large, on what page, on which format (hard print or online), etc. Publications pay set rates for images, but the fee system is fairly complicated as it depends on all of the variables mentioned above.

However, you’ll be able to track all payments using our online account manager to see exactly who has used your photos and what you’ve made. That’s why hundreds of contributors work with us every week.


Perhaps due to hearsay, Twitter gossip and press coverage of huge celebrity exclusives, a handful of people who approach the media have unrealistic expectations of what a photo will fetch in terms of fees.

It is worth remembering that most publications are run on a very tight budget (and some on a shoestring), even large publications like the Sun and Daily Mail Newspapers are continually facing budget cuts.

Circulations and printed sales are falling due to competition from online sources (which pay very little for content).

Selling a photo can still be lucrative, affording you a nice holiday that new television, or a generous donation to a charity of your choice, but it is rarely a life changing sum of money, so put those retirement plans on hold!

Remember, SWNS has staff photographers working all over the country, who supply hundreds of images to the press each week.  If they were making life-changing sums of money from each one, we’d all be sipping cocktails on a yacht (but instead our photographers are working day and night to bring breaking news stories to the national media).

That said, SWNS cannot be beaten in terms of fees and we will make sure that you squeeze every penny of potential income from your photos.  Our experienced and friendly team can advise you on what you can expect in terms of fees from your specific images, and the best way to go about getting them out there.


Simply email your photo to us or use our simple WeTransfer link.

As soon as we receive the images our pictures desk will review them and contact you if we think they could be used.  We will not send anything to the press until we’ve spoken to you, and you always retain copyright.  You’ll be paid every time your image is used.  You can find more information on our Terms and Conditions page.